Cresta Henry
Designing experiences that move business and people—at scale.
I’m a Strategic UX Leader with 15+ years of experience guiding multidisciplinary teams and shaping digital strategy across healthcare, retail, and membership ecosystems. At CVS Health, I’ve led high-impact design initiatives that serve 74+ million customers and deliver measurable outcomes—like $4.3M in annual revenue through experience-led product strategy.
I lead with curiosity, empathy, and intention—always seeking the WHY behind the work so teams can build the right solutions, not just the obvious ones. I'm also actively exploring how to integrate AI-literate, ethical design practices into modern systems—helping organizations grow responsibly, at scale.
Where I Lead
I lead with purpose and clarity—bringing people together across disciplines to shape digital experiences that drive business results and real human impact. I believe good leadership means creating space for collaboration, understanding the WHY behind the work, and helping teams navigate complexity with empathy and momentum.
I’ve spent the last 7+ years leading cross-functional design teams—guiding strategy, coaching talent, and aligning product vision with customer and business needs. Whether launching a loyalty platform or scaling an enterprise billing system, I care as much about how we build as what we build.
• Leading UX, content, and accessibility teams in large-scale digital transformation
• Delivering outcomes like $4.3M/year in revenue growth from UX-led strategy
• Partnering with executive stakeholders in product, engineering, and business strategy
• Guiding design for loyalty, payments, healthcare, and customer growth
• Cultivating inclusive, resilient teams grounded in trust and shared purpose
• Exploring the future of design through AI, circularity, and humanity-centered systems
My leadership is grounded in people—users, collaborators, and the teams I support.
