Designing experiences that move business and people—at scale.

What I believe. What I’ve built. What’s next.

I’m a UX leader blending systems thinking, circular design, and human-centered leadership. This site isn’t just a portfolio—it’s a living record of transformation in practice.

View Living Case Studies

Leadership

I lead with purpose, clarity, and momentum.

I believe design is most powerful when it shapes both business growth and human well-being. At CVS Health, I guided experience-led product strategy that reshaped how 74M+ customers engaged with the brand—unlocking millions in new annual revenue while making complex healthcare systems easier to navigate.

Those results were possible because of how I lead: creating clarity, aligning strategy with the WHY, and building teams that deliver the right solutions, not just the obvious ones.

My leadership is grounded in:

  • Systems at Scale — from pilots to global frameworks

  • Human-Centered Leadership — co-creating with teams, partners, and users

  • Designing for Sustainability — in business and the planet, reducing waste and building resilience

  • Unlocking Growth Through Design — turning customer experience into measurable business outcomes

  • Exploring the Future — integrating AI-literate, ethical, and circular design practices

Living Case Studies

Each case study here is versioned, so you can see how my thinking evolves and compounds over time

Living artifacts are versioned, not vanished.

Get in touch.

I believe every artifact — whether a design, a strategy, or a case study — can be an opportunity to shift systems toward better outcomes.