From Startup to System Change

AI-generated image illustrating woman working in a retail factory in a large retail warehouse. Created using Runway on June 25th, 2025

AI-generated image illustrating woman working in a retail factory in a large retail warehouse. Created using Runway on June 25th, 2025

Core Story:
This case study chronicles the evolution of a startup navigating the complexities of scaling and implementing system-wide changes. It highlights the challenges faced, strategies employed, and the insights gained during the transition from a nimble startup to a more structured organization.

Key Artifacts:

  • Medium article: From Startup to System Change

Metrics / Outcomes:

  • High-level insights on operational shifts, leadership approaches, and system changes

Narrative Highlights / Voice:

  • Emphasis on the importance of adaptability and continuous learning

  • Challenges of maintaining startup culture during scaling

  • Reflections on balancing innovation and standardization

  • Key lessons on leadership and change management

Reflection / Next Steps:
The initial phase of transformation has provided valuable insights into the dynamics of scaling. Moving forward, the focus will be on refining processes, enhancing cross-functional collaboration, and fostering a culture that embraces both agility and structure.

Version Reference / Link:
V1_20250922 | Full Case Study on Medium

Version Reference / Link:

  • 09/22/2025

    Initial version summarizing the transition from startup to system change, key insights, and lessons learned.

    Medium article

  • TBD

    Brief description of updates, new artifacts, metrics, or insights added.

    Link to V2 page or updated artifacts

  • TBD

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